REDESIGN SEATTLE PUBLIC TRANSPORTATION
We are challenged to redesign the public transportation in Seattle for next 5-10 years as a group of five. This was the one of first design classes after I got into the interaction design major. We got a very good practice on understanding the process of interaction design. I learnt how to do affinity diagram and generate ideas from the researches. Shooting video also came into playing a big lesson in this class. We also learnt to create low fidelity prototypes for user testing for our product. Seattle is the fastest developing city in America now and more importantly, most people still choose to drive their cars instead of using public transportations. We do have well-developed public transportation systems such as ferry and bus. However, even citizens still have trouble using them because the systems are not comprehensive enough for users to access among different types of transits.
Group capacity: 4
Time length: 8 weeks
My role: research + ui + video
What did I do:
Our idea is to facilitate all kinds of existing public transportation systems in Seattle together and bridge them with private transportations to make them work as a whole transportation system. Besides participating in the whole design process, I dedicated myself into research, user interface and video production with After Effects shots.
This is the video we made in After Effects to show the general experience of using our app.
We started our design with first and secondary researches. We interviewed people around us, used public transportations and used existing apps and we also searched things online.
After research, our group did an affinity diagram to share research findings, categorize problems and pinpoint the insights.
We derived our design brief from our insights. We focused on three most important issues - navigation, connection and safety. We are bridging the problematic gaps in these three issues and improve them in our design.
Storyboards and Prototype
We started drawing out our storyboards to reflect on our brief by focusing on making navigation information clear, building bridges from private/public to public transportations and enhancing safety. We made our low-fidelity prototype in POP.
Work in group can consume your own energy and idea, however, it is more than a better chance to learn from other people. Be modest, but at the same time, be able to speak and stand out to undertake tasks.
After showing our final video to other people out of design major, they all think our App works very familiar with Google map, so I thought about the problem and here is my conclusion: don't limit ourselves in one direction, if we think of something interesting and novel, we can really start doing it. Design is not only about perfecting what is already existed, more importantly, it's about good innovation and revolution.